eChhawani — Government App Redesign
A civic services app buried pending dues behind fields residents had to remember. Redesigned around recognition, not recall.
View case studyProduct Designer based in India
I turn complex user problems into simple, intuitive digital experiences through research, systems thinking, and thoughtful interaction design.
Open to new opportunities
I don't start with screens. I start with understanding.
Every project is different, but my approach usually comes down to three things:
Research and user behaviour guide the decisions behind my designs.
I turn complicated workflows into clear, intuitive experiences.
I create patterns and systems that stay consistent as products grow.
A few problems I've enjoyed solving.
A civic services app buried pending dues behind fields residents had to remember. Redesigned around recognition, not recall.
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Self-service healthcare kiosks that put essential OTC products where people already are — not only where pharmacies are.
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I'm Sumeet, a Product Designer with an M.Des in User Experience Design, where I graduated as a University Topper and Gold Medalist.
I started my career in Digital Marketing, where I learned to understand people through their behaviour, motivations, journeys, and decisions. Working with campaigns, content, and conversion funnels taught me to look beyond what people do and ask why they do it.
That curiosity eventually led me deeper into UX Research and Product Design.
Today, I focus on turning complex problems into simple, intuitive experiences through research, systems thinking, and thoughtful interaction design.
I bring a slightly different perspective to design: I care about the user, but I also understand the business behind the product.
Outside design, you'll usually find me drawing, exploring new ideas, watching Pokémon or a good web series, or simply talking to people and learning how they think.
Beyond the pixels, there are people, places, and stories that keep changing how I think.