Healthcare · Service Design Project
Wellness Express
Self-service healthcare kiosks that put essential OTC products where people already are, not only where pharmacies are.
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01 / Product Design
I turn complex problems into simple products.
I combine product design, UX research and interaction design to turn ambiguous problems into structured, usable experiences, the same instinct that took me from Digital Marketing into UX.
3+
Years across digital marketing & product design, since Mar 2023
02 / How I Think
How I think
Understand before solving
Before I open Figma, I want to know who's struggling and why. Jumping to a screen too early just designs around the wrong problem.
Find the real problem
The brief is rarely the real problem. I dig until I find what's actually causing the friction, that's usually where the useful work starts.
Make complexity visible
Most systems are more tangled than they look. I map them out until the complexity is visible, that's what makes it possible to simplify.
Explore before committing
My first idea is rarely my best one. I push through a few directions before committing, so the solution is chosen, not just accepted.
Validate through evidence
I'd rather be wrong in a test than wrong in production. Research and feedback are how I check my own assumptions before they ship.
03 / Evidence
Real problems. Thoughtful solutions.
A selection of case studies that show how I approach, solve and design for real-world challenges.
Civic · Mobile App
eChhawani: Government App Redesign
A civic services app buried pending dues behind fields residents had to remember. Redesigned around recognition, not recall.
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04 / Philosophy
The interface is only the surface.
The interface is only the surface.
The real design is everything underneath.
05 / Capabilities
What I bring to
What I bring to
a product team.
A mix of research, design and systems thinking that helps turn complex problems into usable, scalable products.
Product Thinking
Frame the problem. Connect the dots. Shape the product.
UX Research
Ask better questions. Find the patterns. Test the assumptions.
Interaction Design
Map the journey. Shape the interaction. Make it tangible.
UI & Systems
Create hierarchy. Build consistency. Design for scale.
Collaboration
Align the team. Document the thinking. Move from idea to build.
06 / Experience
A journey shaped by curiosity, design and real-world problems.
Mar 2023 to Apr 2026
Digital Marketing Executive
Netwin Infosolutions
Started in Digital Marketing, working closely with digital products, campaigns and user behaviour. That grew into UI/UX responsibilities for client and in-house projects: user personas, journey mapping, reusable design systems and employer branding.
2023
M.Des: User Experience Design
Sandip University
Graduate research and studio training in user experience design, systems thinking and interaction design.
University Topper · Gold Medalist
2020
B.E.: Information Technology
Sandip Institute of Technology and Research Centre
Foundational engineering education in Information Technology.
07 / About
Curious by nature. Designer by choice.
I'm Sumeet, a Product Designer with an M.Des in User Experience Design, where I graduated as a University Topper and Gold Medalist.
I started in Digital Marketing, learning how people respond to messages, offers and flows. That curiosity about behaviour pulled me toward UX, understanding not just what people click, but why. Today I combine that research instinct with systems thinking and business context to design products that are easier to understand, use and scale.
Outside design, you'll usually find me drawing, exploring new ideas, watching Pokémon or a good web series, or simply talking to people and learning how they think.
Things that influence how I design
People
Understanding why people behave the way they do.
Systems
Understanding how small decisions affect larger experiences.
Curiosity
Questioning assumptions before accepting them.
Drawing
Using sketches to explore ideas before opening Figma.
Currently exploring
08 / Beyond Design
More than just a designer.
I'm someone who enjoys making things, understanding people, and exploring ideas. I love a good conversation, a creative challenge, and discovering something I didn't know yesterday.
Creative by nature.
Curious by default.
Interests
Things that make me, me.
01
The Maker
Drawing, sketching, creative experiments and bringing ideas to life.
02
The Observer
Psychology, human behaviour, conversations and understanding what makes people tick.
03
The Explorer
Travelling, technology, AI and discovering new possibilities.
04
The Storyteller
Pokémon, gaming, movies, web series, music and books.
The world outside my desk
Not everything happens on a screen.
New places, different perspectives, good conversations and little moments worth remembering. There's always something interesting to discover.
